I’ve seen this suggested by a number of customers and it’s a great idea as it does remove the App Store conflict entirely. However, taking on board some of the feedback there is something extra we can do – we will offer a new free bundle of content exclusively for V1 customers upgrading to V2 as an extra thank you for your support. Overall I do believe us giving a 40% discount, along with the addition of the new Universal Licence of course, is offering fantastic value for money for those who want to upgrade. I would be surprised if over the offer period customers upgrading from V1 didn’t make up more than 90% of our sales. In other words, we felt ok about it because we knew the vast majority of people who would find out about it or take advantage of the offer would be existing customers. It’s also worth saying that while there has been some good press about V2, all our main marketing has been via email and through social media to our followers. We knew a side effect of that would mean some new customers would end up receiving that same discount – but we felt that was a better option than V1 customers missing out. The only option we felt was safe to move forward with was a general launch offer, which would guarantee that every V1 customer could get the discount, whether they purchased directly through us or the App Stores. We certainly don’t have the support resource here if we ended up needing to manually validate tens of thousands of receipts for example. I’m not saying that these issues were completely insurmountable, but any solutions we came up with would be messy, and most importantly could have resulted in some bona fide V1 customers struggling to get validated and claim their discount. Us pushing upgrade customers to go exclusively via our own site (including customers who were previously acquired via the app stores) may also have put us in violation of App Store Ts & Cs which we were obviously concerned about. The problems with that are two-fold: firstly, we didn’t have a way from within V1 to validate an App Store purchase receipt to reliably ensure customers who were entitled to an upgrade could get one and secondly, we could not find a good way for people to get that discount via the App Store. The main reason for this was App Store customers (which make up around 35% of our userbase). But the fact is we felt our hands were tied somewhat with being able to offer upgrade pricing in a fair way. It’s been really hard to see some of the comments about us not looking after our existing customers – we’re pretty devasted that anyone feels like that to be honest. In case you didn’t see, I’m pleased to confirm we have decided to run this initial launch offer until 14 th December to give everyone the best chance possible to get it if they wish / have a decent amount of time to trial it. We will update our FAQ shortly to make that clearer for everyone. In fact, we have an update to V1 queued up for release very shortly with some fixes for Ventura and issues caused by a recent Windows security / quality update. There will be a point in time when continuing to maintain V1 in this way will not be tenable, but certainly for the foreseeable future we will continue to patch. So if the next version of macOS breaks V1 we will endeavour to fix it. We will be updating V1 to fix any critical problems caused by operating system updates in the future. While we did say on the FAQ that V1 would no longer receive any updates, I want to clarify that was about new feature updates. Some of these haven’t manifested themselves into new features yet, but overall V2 does give us a better platform to develop on moving forward and I’m sure you will be pleased with the updates V2 will receive. It’s worth saying too that V2 does include many under-the-hood changes to our underlying technology, and we have also been investing in several new areas of research recently. We’re not sure exactly when V3 will be, but I can confirm we are not going to move to anything as regular as an annual upgrade cycle as has been speculated. This will continue until such a time that V3 is released. I thought it was worth addressing / clarifying our position on some of these personally.īuying V2 not only gets you all the new features you have seen, but we have various updates planned – including many more new features and improvements – which you will get for free. With this being our first paid-for upgrade there has understandably been a lot of feedback / questions around future updates and our pricing policies. Not only getting the V2 apps launched, but also of course finally bringing Publisher to iPad. This has been a real labour of love for us over the last year or so, and I can’t even begin to describe how hard the development team have worked on it. Well, it’s been a pretty crazy week since the launch of V2!
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